Market:
In a marketplace where technology is constantly changing and being updated at a pace quicker than anything scene before. Some reasons for investing in FreshGrade would be that it has a revenue of three million dollars a year, it is a local, Canadian based company where its headquarters are found in Kelowna, British Columbia. It is solely an education application software company. In 2019, FreshGrade won the ED Tech Cool award for best communication tool. FreshGrade continues to move into markets across the globe. The company in 2016 was awarded "One of the Companies to Watch."
Who would buy this:
The FreshGrade product is designed towards the education system. People who would purchase FreshGrade would be school districts. As an educational platform for communicating student learning, FreshGrade promotes itself towards the education sectors. Districts in Canada are interested in this Canadian, British Columbia based company and they would purchase this for their schools. The great thing about FreshGrade it is offered free for teachers, students and families; however school districts are encouraged to purchase the program to receive the perks of owning the program for their staff and families.
Target Audience:
The target audience would be school districts, teachers, parents and students. As an online student portfolio that showcases student learning, the target audience would be customers people in the education sectors. School districts that are moving towards quantitative and qualitative learning would also be the target audiences. Students are targeted as well as families because the online portfolio will carry with them throughout their life. Students will be able to log in down the road and see what they were up to in grade 1 when they are in grade 12. Going "paperless" in green world is something the company targets as well. People who are wanting to live a more "green"
lifestyle will love the idea of being able to view the memories captured on FreshGrade than continue to gather and collect and save projects students make from kindergarten to grade 12.
Competition:
As teachers have the autonomy to decide what types of reporting they send home to families, FreshGrade is viewed as a better option for reporting. There are other programs and apps for teachers to choose from however, FreshGrade continues to be the leader and preference of online portfolio tools. Other online reporting systems like CSL, Seesaw, and Edmodo are FreshGrades main competitors because they also provide online showcases of student learning. In the "things to consider" section, I will also talk about competitors.
In a marketplace where technology is constantly changing and being updated at a pace quicker than anything scene before. Some reasons for investing in FreshGrade would be that it has a revenue of three million dollars a year, it is a local, Canadian based company where its headquarters are found in Kelowna, British Columbia. It is solely an education application software company. In 2019, FreshGrade won the ED Tech Cool award for best communication tool. FreshGrade continues to move into markets across the globe. The company in 2016 was awarded "One of the Companies to Watch."
Who would buy this:
The FreshGrade product is designed towards the education system. People who would purchase FreshGrade would be school districts. As an educational platform for communicating student learning, FreshGrade promotes itself towards the education sectors. Districts in Canada are interested in this Canadian, British Columbia based company and they would purchase this for their schools. The great thing about FreshGrade it is offered free for teachers, students and families; however school districts are encouraged to purchase the program to receive the perks of owning the program for their staff and families.
Target Audience:
The target audience would be school districts, teachers, parents and students. As an online student portfolio that showcases student learning, the target audience would be customers people in the education sectors. School districts that are moving towards quantitative and qualitative learning would also be the target audiences. Students are targeted as well as families because the online portfolio will carry with them throughout their life. Students will be able to log in down the road and see what they were up to in grade 1 when they are in grade 12. Going "paperless" in green world is something the company targets as well. People who are wanting to live a more "green"
lifestyle will love the idea of being able to view the memories captured on FreshGrade than continue to gather and collect and save projects students make from kindergarten to grade 12.
Competition:
As teachers have the autonomy to decide what types of reporting they send home to families, FreshGrade is viewed as a better option for reporting. There are other programs and apps for teachers to choose from however, FreshGrade continues to be the leader and preference of online portfolio tools. Other online reporting systems like CSL, Seesaw, and Edmodo are FreshGrades main competitors because they also provide online showcases of student learning. In the "things to consider" section, I will also talk about competitors.